Subject
A single matte black ceramic coffee mug, no branding, no text on it.
Pose
It stands upright and centred, handle turned fifteen degrees to camera right so the silhouette reads.
Setting
A brushed concrete surface with visible texture, and a plain mid-grey background that falls off gently to darker at the edges.
Light
A large softbox above and behind as key, giving a long soft highlight down the back edge; a white card camera left for a soft fill; a black flag camera right to keep one edge dark so the form separates.
Camera
Shot on a Canon EOS R5 at 100mm macro, f/8, ISO 100. Slightly above the rim line, the mug occupying two thirds of the frame height.
Finish
Commercial product photography, crisp, neutral colour, true blacks, no colour cast on the concrete.
Avoid
visible logo, text, reflections of a studio or a person, blown highlights, harsh double shadows, floating object, cartoon rendering, watermark