Hailuo AI

What Hailuo AI does

Hailuo AI is MiniMax's video generation service, covering text-to-video, image-to-video and subject reference, where you supply a photo of a person or object and the model keeps it recognisable across generated shots. It has a reputation for natural body movement and facial expression at a price per clip well below most Western competitors, which is why it appears frequently in high-volume social workflows. Recent model versions add better instruction following, longer clips and improved handling of camera direction. The service is also available through an API and through third-party platforms that resell MiniMax models. It suits creators producing many clips on a budget and developers who want cheap video generation in a product. The limitations are interface polish and support: documentation and the web application are less refined than established alternatives, moderation can be unpredictable, and output resolution options are narrower than in production-focused tools.

How to use it

Create an account at hailuoai.video with an email or Google sign-in; free credits refresh daily and are generous enough for regular experimentation. Choose the generation mode first, because text-to-video, image-to-video and subject reference behave differently, and subject reference is the reason many people use the tool: upload a clear, front-facing photo and the model keeps that face across separate generations. Keep prompts short and structured, describing the subject, the action and the camera in that order; long descriptive prompts tend to dilute the result. Select the model version explicitly, since older versions remain available and produce noticeably different output. Two practical points: daily credits do not roll over, so unused allowance is lost, and clips arrive at fixed durations that you cannot trim inside the tool, so plan to cut them in an editor. For volume work, the API through MiniMax is cheaper and more predictable than the web interface.

Best for

• character consistency
• budget batches
• social clips
• API integration
• expressive motion

Strengths and limitations