Frase

What Frase does

Frase combines search result research, content brief generation, draft writing and optimisation scoring in one tool, positioned below the enterprise content platforms on price. It pulls the ranking pages for a query, summarises what each covers, builds an outline from selected headings, and scores your draft against the topics competitors address. Later additions track brand mentions inside AI assistant answers. It suits freelancers, small agencies and in-house teams that want brief creation and optimisation without an enterprise contract. The limitations are polish and depth: research summaries occasionally misread page structure, the writing features produce serviceable rather than distinctive drafts, and the underlying data set is smaller than that of the large search suites, so competitive figures should be checked against another source before you make decisions based on them.

How to use it

Sign up at frase.io; there is a low-cost trial rather than a free tier, and plans are priced by documents and seats. Start a document for a target query and review the research panel first, which lists ranking pages with their headings, word counts and questions covered. Build your outline by selecting headings from those pages rather than accepting the automatic outline, because curating it yourself produces a far better brief. Write in the editor with the topic score visible, treating the suggested terms as coverage prompts. The question research is particularly useful for adding a genuinely helpful section rather than padding. For client work, export the brief as a document so writers receive the research without needing a seat. Practical notes: documents are the billing unit and each target query consumes one, the assistant writing features draw on a separate credit allowance, and competitive data is best cross-checked elsewhere.

Best for

• content briefs
• SERP research
• small agencies
• question research
• budget-conscious teams

Strengths and limitations