Semrush
SemrushSearch marketing suite covering keywords, backlinks, ads and AI visibility
Search, advertising, social and analytics.
7 tools
Search marketing suite covering keywords, backlinks, ads and AI visibility
On-page content optimisation scored against ranking pages
Turns long videos into short vertical clips for social channels
Tracks how a brand appears inside AI assistant answers
Content optimisation platform used by enterprise editorial teams
Research, briefs and content optimisation at a lower price point
AI search analytics for marketing teams at an accessible price
Tools in this category overlap more than their marketing suggests. The useful difference is usually not the model behind them but what they let you do around it: how much control you get over the output, how the work is organised once you have it, and whether the free level is enough for what you are doing.
Each page below lists what the tool is good at and what it is not, along with alternatives worth comparing before you commit.