Photoroom

What Photoroom does

Photoroom is a photo editor built around product imagery for online selling. It removes backgrounds accurately, places the cut-out product into generated or template scenes, adjusts shadows and lighting so the composite looks physically plausible, retouches blemishes, upscales images and exports in the sizes marketplaces require. Batch processing handles whole catalogues at once, and an API supports automated pipelines for stores with constant new stock. It suits online sellers, small brands and marketplace operators who need consistent listing photos without a studio. The limitations are subject matter and realism: cut-outs of transparent, reflective or very fine-edged objects such as glassware, jewellery and hair still need manual correction, generated backgrounds sometimes produce lighting that does not match the product, and the free tier limits export resolution and batch size enough that commercial use requires a subscription.

How to use it

Create an account at photoroom.com or install the mobile app, which is genuinely convenient because most product photos are taken on a phone; a free tier lets you edit and export at reduced resolution. Photograph the item against any plain surface with even light and remove the background first, then check the edges at full zoom before going further, since a poor cut-out ruins everything downstream. Use the retouch brush to fix edges on difficult materials. To place the product in a scene, describe the surface and setting rather than the product itself, and generate several options, as lighting consistency varies between them. Templates and batch mode are the features that matter for catalogues: set up a template once with your framing and background, then process a folder of images through it. Practical notes: full-resolution export and batch processing require a paid plan, and the API is billed separately per image.

Best for

• product listings
• catalogue batches
• background replacement
• marketplace formats
• small brand photography

Strengths and limitations